Tag Archives: geek culture

It’s not hip to be square

I see shows like Star Trek as emblematic of a transitional period in American masculinity — at least on TV. The 50’s would have been pure Kirk, with a woman on every planet and an ability to knock out foes with a one-two punch. After the 70’s we got numerous examples of Spock, with his faith in science and confusion around emotions (not to mention women). There is a direct line from Spock to Seinfeld, and it goes through Revenge of the Nerds, Weird Science, and Huey Lewis And The News. The overwhelming message of my childhood was that it was “hip to be square.”

There is something to be said for this change. The confusion over emotions and social norms allowed men to be emotional and sensitive. Alien women may have objectified, but race (supposedly) no longer mattered. But the figure of the clueless scientist who just doesn’t understand women is not harmless. An obvious example is someone like nerd-hero Richard Feynman who was confused as to why women wouldn’t trade sex for sandwiches. The sexist culture that seems to exist within companies like Uber and Google makes it difficult for women in those industries, and arguably affects the kind of products and services offered by tech companies. Twitter’s foot dragging on the issue of online harassment is a good example of this.

There is a debate within linguistic anthropology which helps explain just what is wrong with our society’s continued celebration of the clueless naiveté of nerd culture. Continue reading